PETR Christine

Université de Bretagne Sud

Christine Petr is an Associate Professor of Management Sciences, specializing in marketing and consumer behaviour.

She teaches at the University of Southern Brittany where she is responsible for the Licence 3 Marketing Vente. She is attached to the LEGO (Laboratoire d’Economie et de Gestion de l’Ouest), a multi-site and multi-institutional research center which she previously directed for the Vannes site.

She supervises theses in marketing and is the scientific leader of research projects related to the impact of digital transformation on the uses and representations of individuals. She regularly participates in European projects involving the link between innovative territories, smart cities and citizen and consumer perception. The leverage and side effects of digitalisation are the subject of her ongoing research as well as the creation and direction of a university diploma on the Prevention of Human Digital Vulnerabilities, with regard to the renewed challenges of privacy protection and learning digital hygiene at the individual and organizational level.

In the field of tourism, topics related to the potential of digitalisation and mobile applications to increase the tourist attractiveness of the destination, the tourist consumption of heritage and arts, and the management of overtourism and tourismophobia are at the stage of his research.