Université Nice Sophia Antipolis

Ulrike Mayrhofer is Professor of Management Sciences at the IAE Nice, Université Côte d’Azur, where she is Director of Studies of the Executive MBA (Master of Business Administration) and member of the “Digital Marketing & International Business” axis of the GRM (Management Research Group).

Her teaching and research areas are international and intercultural management, corporate strategy and marketing. Ulrike Mayrhofer has published numerous books (including Management interculturel. Comprendre et gérer la diversité culturelle, Vuibert, 2017; Les Grands Auteurs en Management International, Editions Management & Société, 2014), book chapters and articles in scientific and professional journals. Author of pedagogical case studies, she has won several times the “Top Author” and “Top Case” awards of the CCMP (Centrale de Cas et de Médias Pédagogiques).

She is Deputy Editor-in-Chief of the magazine Management International, Senior Editor of the European Journal of International Management, member of the Board (representing France) of the EIBA (European International Business Academy) and Honorary President of the Atlas AFMI network (Association Francophone de Management International).