HELFER Jean-Pierre

Business Science Institute

Former Director General of Audencia Nantes and the former president of the Commission d’Evaluation des Formations et Diplômes de Gestion (CEFDG), former director of the IAE Paris-Sorbonne Business School (University Paris 1, Panthéon-Sorbonne), he is currently emeritus Professor at IAE Paris and dean for the Faculty of EDC Paris Business School and president of the Academic Council of the Business Science Institute. As a specialist in marketing and business strategy, he has authored numerous works and articles in these domains. He has notably published Management Stratégie et Organisation, Vuibert, 10th ed., 2014 (with M. Kalika and J. Orsoni) and Marketing, 14th ed., 2017 (with J. Orsoni and O. Sabri).