IAE Nantes

Claire Gauzente is a professor at the Institute of Economics and Management, IAE of Nantes, France. Her research focuses on marketing and organisational issues.

Her latest article, co-authored with Y. Roy, “Message content in keyword campaigns, click behavior and price-consciousness: A study of millennial consumers”, was published in the Journal of Retailing and Customer Services, vol. 19, no. 1, in 2012.