Barry J. Babin, Ph.D. (LSU), is Morris Lewis Professor and Chair of Marketing at the Ole Miss Business School and the Executive Director of the Academy of Marketing Science.
He has authored over 100 professional publications with research appearing in the International Journal of Wine Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Business Research (JBR), Journal of Consumer Research, International Journal of Research in Marketing, the Journal of Wine Research, and many others. The h-index, which demonstrates impact for his publications exceeds 80.
His research emphasis areas include wine marketing, marketing analytics, meta-analyses, and designing effective retail customer experiences. Barry is Past-President of the Academy of Marketing Science (AMS), the AMS Co-Director of International Programs, and a previous recipient of the prestigious AMS Harold W. Berkman Distinguished Service Award. He served as Marketing Section Editor for JBR for over 15 years and has won outstanding reviewer awards from multiple journals. He is coauthor of several leading books including CB: A Consumer Value Framework, Multivariate Data Analysis, and Exploring Marketing Research.