IAE Bordeaux

Jean-François Trinquecoste is a professor at the University of Bordeaux. He is a graduate of the Bordeaux Business School, and heads the Institute of Research in Organizational Management (IRGO) at the University of Bordeaux, the IRGO Marketing Research Team, and the IAE Master’s degree in Marketing. He is also an Associate Professor at Kedge. Deputy Director of the “Enterprise, Economy and Society” Doctoral School, he has been several times a member of the board of the French Marketing Association and co-editor of the magazine Décisions Marketing. Member of the AFM and the French Management Society, he was also Vice-President (CEVU) of the University Montesquieu Bordeaux IV, in charge of the University Presidency and expert-APM.

He is a member of the reading committees of several marketing journals and the author of numerous national and international academic publications on strategic marketing, consumer behavior and marketing theory (ethics and epistemology). Among these publications are more than fifteen books written, co-authored and/or edited, including the chapter dedicated to Shelby D. Hunt in “The Great Marketing Authors”. Hunt in “Les grands auteurs en marketing” published by EMS in 2016, the text entitled “Ethics and marketing under the sign of Hermes” in the 360° management professor (2014), the chapter dedicated to “strategic marketing” in MBA Marketing (2011), Marketing strategies for product managers (2009), Management and cognition; piloting organizations: questions of representation (2009), and Responsibility, ethics and market logic (2008). He has also published numerous articles in the following journals: Journal of Product Innovation Management, Recherche et applications en Marketing, Journal of Product and Brand Management, Journal of Marketing Trends, Décisions Marketing, African Journal of Business Management, Management et Avenir, MédiasPouvoirs, Marketing et Communication, Direction et Gestion, Journal of Air Transport Management, Humanisme et Entreprise.