Jean-François Trinquecoste is Professor Emeritus of the Universities (IAE, University of Bordeaux), Professor at the Business Science Institute and Chairman of the Institut d’Analyse et de Prospective des Economic and Managerial Trends (IAPTSEM).
Agrégé en Sciences de Gestion, Habilité à Diriger des Recherches, Docteur en Sciences de Gestion and a graduate of Groupe ESC Bordeaux (now KEDGE), he also studied philosophy at Université He also studied philosophy at Bordeaux III University (now Université Michel Montaigne).
Until recently, he was head of the “Enterprise, Economy and Society” doctoral school at the University of Bordeaux, as well as head of the research unit (IRGO – Institut de Recherche en Gestion des Organisations), the Marketing Research Team of the same laboratory and the master’s degree in strategic marketing at the IAE Bordeaux. Jean-François Trinquecoste has been a member of the AFM board on several occasions, the Association’s conference vice-president, chairman of the scientific committee for several academic conferences and co-editor-in-chief of the journal Décisions Marketing.
He has also been a member of the Conseil National des Universités (CNU), Vice-President of Université Montesquieu Bordeaux IV (CEVU: Conseil des Etudes et de la Vie à l’Université), and in charge of strategy for the President of the same university. A member of the reading committees of several marketing journals, he is the author of numerous national and international academic publications on strategic marketing, consumer behaviour, the relationship between ethics and marketing, and the epistemology of management sciences, human sciences and social sciences.
These publications include more than fifteen books written, co-authored and/or edited, including, most recently, “Epistémodico ; portrait de sciences en mosaïque”, published by EMS, 2022, (FNEGE accredited); and the chapter ‘A propos des vertus commerciales de l’intranquillité’, in ‘Variations sur la consommation et la distribution’, edited by Véronique des Garets and Gilles Paché, (Presses universitaires de Provence, 2022), (labellisé FNEGE); as well as ‘l’impact de la crise de la Covid 19 sur le comportement des consommateurs et les stratégies marketing’ – written with Lars Meyer-Waarden – in ‘l’impact de la crise sur le management’ (EMS, 2020).
Previous publications include a chapter dedicated to Shelby D. Hunt in “Les grands auteurs en marketing” published by EMS in 2016; the chapter entitled “Ethique et marketing sous le signe d’Hermès” in le professeur de management à 360°, (Vuibert, 2014); the chapter dedicated to “strategic marketing” in MBA Marketing, (Eyrolles, 2011); the book Stratégies Marketing pour chefs de produit, (Pearson, 2009) written in collaboration with Valérie Barbat and Juliette Passebois; the coordination of the book Management et cognition : questions de représentations, (co-authored with Bernard Claverie and Jean-Claude Sallaberry), (L’Harmattan, 2009), writing the chapter ‘la stratégie comme volonté et comme représentation’ in the aforementioned book, and co-ordinating the book Responsabilité, Ethique et logique marchande, (EMS, 2008) which won the Dirigeants Commerciaux de France (DCF) prize for best economics book in 2010.
His scientific output also includes numerous articles published in the following journals: Journal of Product Innovation Management, Recherche et Applications en Marketing, Journal of Product and Brand Management, Journal of Marketing Trends, Décisions Marketing, African Journal of Business Management, Management et Avenir, MédiasPouvoirs, Marketing et Communication, Direction et Gestion, Journal of Air Transport Management, Humanisme et Entreprise.