Géraldine Michel is a Professor of Management Sciences, specialising in marketing, at the IAE Paris, Université Paris1-Panthéon Sorbonne where she teaches marketing and quantitative data analysis. She is also the academic director, responsible for the Brands & Values Chair as well as the Beijing IAE Paris/UIBE MBA and the Marketing and Commercial Practices Master in apprenticeship.
A brand specialist, she has published numerous articles on the subject in international journals. She is particularly interested in the role of brands with consumers and employees from a social psychology perspective. Her latest book, “Quand les artistes s’emparent des marques”, was published by Dunod in 2015.