Ulrike Mayrhofer is Professor of Business Administration at IAE Nice Graduate School of Management, Program Manager of the Master “Recherche et Conseil en Management”, and Director of the GRM-lab (Groupe de Recherche en Management), Université Côte d’Azur.
Her teaching and research areas focus on international and intercultural management, corporate strategy and international marketing.
Ulrike Mayrhofer has published numerous books, book chapters and articles in peer-reviewed journals. Author of teaching case-studies, she has won several “Top Author” and “Top Case” awards from the CCMP (Centrale de Cas et de Médias Pédagogiques). She is Associate Editor of “Management International”, Senior Editor of “European Journal of International Management”, and Honorary President of Atlas AFMI (Association Francophone de Management International).