Xiang Lan has been engaged in the media and advertising industry in China for 10 years, and is very familiar with the media development history in China. Currently, she is an executive of a live e-commerce company, running a live e-commerce industrial park with an area of 10,000 square meters and managing a live e-commerce team of more than 500 people.
She defended her Doctorate of Business Administration (DBA) in September 2024, on the theme “Live streaming in the age of attention economy in China: How utilitarian, hedonic and social values influence trust and intention to purchase?”
Thesis Direction
Pr Goudarzi Kiane
Thesis Title
Live Streaming in the Age of Attention Economy in China: How utilitarian, hedonic and social values influence trust and intention to purchase?