Specialized in marketing for luxury goods and services, Francesca Goi has a 20 years’ experience in the yachting industry. She teaches at business schools and contributed to management books on the topics of luxury marketing and sustainability.
In September 2024, she defended her Doctorate of Business Administration (DBA) thesis: “Is sharing the new luxury: A conceptual model of the feasibility of sharing economy for the luxury industry”, under the supervision of Emeritus Prof. Michelle Bergadaà, University of Geneva.
Thesis Direction
Pr Bergadaà Michelle
Thesis Title
Is Sharing the New Luxury: A conceptual model of the feasibility of sharing for the luxury industry