Silja Drewitz brings 13 years of international experience in the tech industry, having held key roles at leading companies such as Google and Spotify. With a deep passion for technology, Silja has consulted large and medium-sized companies and agencies on online marketing strategies.
She defended her thesis, “Consumer Acceptance of ChatGPT-powered Conversational Commerce: An Empirical Study in Germany”, in September 2024 under the supervision of Professor François Lemoine from the University of Paris 1 Panthéon-Sorbonne.
Thesis Direction
Pr Lemoine Jean-François
Thesis Title
Consumer Acceptance of ChatGPT-powered Conversational Commerce: An Empirical Study in Germany