Ledoux Tchuisseu Ngongang, is a regulated Canadian immigration consultant, founder of Immigration Bellevie, he also owns the companies: Carrefourénergie Inc. (Energy Assessment of Buildings), and Valentine franchise restaurant since 2011.
In September 2022, he will defend his Executive Doctorate in Business Administration (EDBA), on the theme “Entrepreneurship of Cameroonians in Quebec: challenges and key success factors” under the direction of Professor Emmanuel KAMDEM, University Professor.
Thesis Direction
Pr Emmanuel Kamdem
Thesis Title
Entrepreneurship of Cameroonians in Quebec: challenges and key success factors
Abstract
The socio-professional integration of immigrants is an important issue in countries facing this reality. Immigrants come from several countries and carry with them their cultures, their habits and customs, which are sometimes different from those of the host country. This encounter between several different cultures sometimes requires an organizational readjustment of diversity management policies on the part of public authorities and society, in order to ensure the socio-professional integration of new arrivals and to allow them to participate fully in the development of the host country. One of the reasons that favors the immigration policy in Canada is the lack of manpower and the low birth rate. From the immigrant’s point of view, entrepreneurship is an adventure that he or she considers essential and decisive to ensure his or her survival or to find an environment more conducive to his or her social and professional development. However, the conditions of reception and integration and sometimes the social and climatic environment are not always compatible with expectations despite the support measures put in place by the authorities of the host country. This is the case in Canada and in the province of Quebec, which is the geographical scope of our research. This research aims to understand how the Cameroonian community in Quebec tries to insert itself into the economic and social fabric through entrepreneurship. To do so, we want to answer the following questions: What are the characteristics of entrepreneurship among Cameroonian residents in Quebec? How can entrepreneurial activity be a lever for the professional integration of Cameroonian residents in Quebec? Can Cameroonian ethnic entrepreneurship in its emergence phase be considered as a dimension of diversity management in the Quebec context? What is the influence of support structures and practices on the entrepreneurial success of Cameroonian residents in Quebec? In order to conduct our research, we conducted semi-directive qualitative interviews with five Cameroonian entrepreneurs living in Quebec. The data collected was complemented by an analysis of our personal immigrant and entrepreneurial journey, in relation to the theoretical models of immigrant entrepreneurship available in the literature. The results of our research have allowed us to make managerial recommendations that will help stakeholders improve the situation of immigrant entrepreneurs to allow them to fully contribute to the economic development of Quebec.