Former Director General of Audencia Nantes and the former president of the Commission d’Evaluation des Formations et Diplômes de Gestion (CEFDG), former director of the IAE Paris (University Paris 1, Panthéon-Sorbonne), he is currently emeritus Professor at IAE Sorbonne Paris and dean for the Research Excelia Business School, Strategic Advisor Planeta Formation et Universités France and president of the Academic Council of the Business Science Institute.
As a specialist in marketing and business strategy, he has authored numerous works and articles in these domains.
He has notably published Management Stratégique, Vuibert, 12th ed., 2023 (with M. Kalika, J. Orsoni) and J.Ph. Denis and Marketing, 146h ed., 2023 (with J. Orsoni and O. Sabri).