BSI Luxembourg ASBL
Château de Wiltz
IAE Nice - Université Côte d’Azur
Ulrike Mayrhofer is Professor of International Business at IAE Nice, Université Côte d’Azur where she is Director of Studies of the Executive MBA (Master of Business Administration) and member of the Digital Marketing & International Business team based in the GRM-lab (Management Research Group). Her teaching and research areas focus on international and intercultural management, business strategy and marketing. Ulrike Mayrhofer has published numerous books Management interculturel. Comprendre et gérer la diversité culturelle (Intercultural Management, Understanding and Managing Cultural Diversity), Vuibert, 2017; Les Grands Auteurs en Management International (Leading Authors in International Management), Editions Management & Société, 2014, as well as book chapters and articles in scholarly and professional journals. Author of teaching case-studies, she has won several "Top Author" and "Top Case" awards from the CCMP (Centrale de Cas et de Médias Pédagogiques). She is Associate Editor of Management International, Senior Editor of the European Journal of International Management, French representative Board Member of EIBA (European International Business Academy), and Honorary President of Atlas AFMI (Association Francophone de Management International).