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Professors Executive DBA/Ulrike Mayrhofer

Ulrike Mayrhofer

Ulrike Mayrhofer


Ulrike Mayrhofer is Professor of International Business at IAE Nice Graduate School of Management, Université Côte d’Azur. She is programme director of the Executive MBA (Master of Business Administration) and co-manages the Digital Marketing & International Business team based in the GRM-lab (Management Research Group). Her teaching and research interests focus on international and intercultural management, as well as corporate strategy and marketing. Ulrike Mayrhofer has published numerous books, including Management interculturel. Comprendre et gérer la diversité culturelle (Intercultural Management, Understanding and Managing Cultural Diversity), Vuibert, 2017; Les Grands Auteurs en Management International (Leading Authors in International Management), Editions Management & Société, 2014, as well as book chapters and articles in scholarly and professional journals. She has published a number of teaching case-studies, and has won the ‘Top Author’ and ‘Top Case Study’ awards from the CCMP (Centrale de Cas et de Médias Pédagogiques) on several occasions. She is Associate Editor of Management International, Senior Editor of the European Journal of International Management, French representative Board Member of EIBA (European International Business Academy), and Honorary President of Atlas AFMI (Association Francophone de Management International).

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