Stéphane BOURLIATAUX-LAJOINIE

CNAM Paris

Professor

Stéphane Bourliataux-Lajoinie has a PhD in Management (University of Paris Dauphine-PSL) and is qualified to supervise research (University of Lyon 3). He is a lecturer at the Conservatoire National des Arts et Métiers (CNAM Paris). Researcher at Lirsa (EA4603) and guest researcher at IRGO (EA4190) laboratories. A specialist in digital marketing, his work focuses on data tracking and consumer acceptance of technology. He has notably published research on the use of mobile services in tourism, the impact of digital communication on tourism and the use of VR for the promotion of services. He has created and directed numerous international dual degree and offshore programmes. He currently heads the Master in E-business Management and Digital Marketing at the CNAM in Paris. Awarded the Research Chair of the French Embassy in Brazil in 2015, he regularly publishes in internationally ranked journals (ABS, ABDC, FNEGE, CNRS). He is a member of the international college of the French Marketing Association. Actively involved in academic life, he has been elected to several governing and steering bodies at his institution (Thesis Supervision Committee, Selection Committees, Recognition of Prior Experience and Prior Learning Commission).