BSI Luxembourg ASBL
Château de Wiltz
Professor Emeritus at the University of Montpellier and General Delegate of the National Foundation for Business Management Education (FNEGE) from 2008 to 2016, he is a member of the Strategic Advisory Council and board member of the Business Science Institute. As the former President of the Association Française du Marketing (AFM), he participated in the creation of the Recherche et Applications en Marketing, for which he served as Editor-in-Chief. He is the author of over 90 publications, including Le Marketing. Fondement et pratiques, the 4th edition of which was published by Economica in 2005.