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Professors Executive DBA/Michelle Bergadaà

Michelle Bergadaà

Michelle Bergadaà


Michelle Bergadaà has been Professor of Marketing and Communication at the University of Geneva since 1997. She received her PhD from the University of Montreal with a thesis entitled “The Role of Time in the Action of the Consumer”, which won 2nd prize for “The Am.Am. A North American PhD Thesis Competition”. She has published over a hundred articles in scientific journals and conferences (peer-to-peer). Her research has been based for 30 years on temporal organization and for 8 years on giving and charitable practices. Her conceptual work treats the ethics of proximity, identity and e-communication. She is the author of several books, including Fonction Décideur (Les Éditions d’Organisation, 1997), Mutation de la société, Mutations des enterprises” (Pearson Internationa, 2009) and co-author of books such as Don et pratiques caritatives (along with de Boeck, Études et researches, 2011) and Web: enjeux de confiance (de Boeck, Le point sur, 2011).

Intrigued to see how the Internet has revolutionized knowledge and the exponential nature of academic plagiarism, in 2004 she created the "Responsable" collaborative website, which now has over 19,000 subscribers from 117 institutions of higher education in 17 countries. Combining her skills as an educator and researcher, she has implemented international action research devoted to academic plagiarism via the Internet. Her work has been the subject of numerous media reports in Switzerland (TSR, RSR, newspapers) as well as internationally. Since 2010, she has published a number of articles on this topic, but prefers to disseminate her research online in order to promote both easy access to a wider audience and scientific integrity.

Since 2000, she has run the “Observatoire de Vente et Stratégies du Marketing” (“Observatory of Sales and Marketing Strategies (OVSM)) in Geneva, which brings together leaders from fifteen large companies (the Piaget Group, Genèva Airport, HP, Procter & Gamble, Caterpillar, Nestlé, etc.). This organization’s goal is to strengthen the relationships between the economic and academic worlds.