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Professors Executive DBA/Jean-François Trinquecoste

Jean-François Trinquecoste


Jean-François Trinquecoste is a university professor (IAE, University of Bordeaux). He hold an aggregation (the highest teaching diploma in France) in Management Science, is certified to direct research, holds a PhD in Management Science, and is a graduate from the Bordeaux Business School (Groupe ESC Bordeaux). He is the director of the Institute for Research in Organizational Management (IRGO) of the University of Bordeaux, the IRGO Marketing Research Team, and the Master in Marketing of the IAE. He is also an Associate Professor at Kedge. As the Deputy Director of the Doctoral School "Business, Economy and Society", Jean-François Trinquecoste has on multiple occasions been a member of the board of the French Marketing Association and co-editor-in-chief of the journal Décisions Marketing [Marketing Decisions]. As a member of the French Association of Marketing and the French Society of Management, he was also Vice-President (CEVU) of University Montesquieu Bordeaux IV, where he was a special advisor reporting to the President and involved as an APM expert.

He is a member of the editorial boards of several marketing journals and the author of numerous academic, national, and international publications devoted to strategic marketing, consumer behavior and marketing theory (ethics and epistemology). These publications include more than fifteen single-author, co-authored and/or edited books, including: a chapter dedicated to Shelby D. Hunt in Les grands auteurs en marketing [The Great Authors in Marketing] published by EMS in 2016; a text entitled “Ethique et marketing sous le signe d’Hermès" [Ethics and marketing under the sign of Hermès] in Le Professeur de management à 360° [The management professor at 360°] (2014); a chapter dedicated to "strategic marketing" in MBA Marketing (2011), “Stratégies Marketing pour chefs de produit” [Marketing Strategies for product managers] (2009), Management et cognition ; pilotage des organisations : questions de représentations [Management and Cognition. Management of organizations: questions of representations] (2009), and Responsabilité, Ethique et logique marchande [Responsibility, Ethics and Market Logic] (2008). He has also had numerous articles published in journals, such as The Journal of Product Innovation Management, Recherche et applications en Marketing [Marketing Research and Applications], Journal of Product and Brand Management, Journal of Marketing Trends, Décisions Marketing [Marketing Decisions], African Journal of Business Management, Management et Avenir [Management and Future], MédiasPouvoirs [MediaPower], Marketing et Communication [Marketing and Communication], Direction et Gestion [Leadership and Management], Journal of Air Transport Management, Humanisme et Entreprise. [Humanism and Business].