Christophe Fournier

Montpellier
Professor

Full professor of marketing at the IAE Montpellier, where he is a member of the research group “Marketing de Montpellier Recherche Management”. He is also the creator of a MOOC called “Management de la force de vente” (“Sales force management”). He teaches sales force management, marketing, marketing management, and health establishment marketing, among other subjects. His areas of research include sales force management, direct marketing, and e-commerce. His research has been published in renowned international journals, such as the Journal of Business Research and the Journal of Personal Selling & Sales Management.