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Doctors/Dr. DIARRA Bécaye

Dr. DIARRA Bécaye

Mr. Bécaye DIARRA holds a Doctrate in Business Adminstration from the Business Science Institute, a Master II in Economics from the Université Libre de Bruxelles (ULB Belgique) and an MBA in International Banking and Finance from the African Center for Higher Studies in Management (CESAG Dakar).

He began his career as a Researcher in the Applied Economics Department of the Université libre de Bruxelles (Department of Applied Economics) from 1998 to 1999 and then as the Marketing Manager at the Senegalese National Lottery (Public Company) from 2000 until 2002. In 2008, he became the Director of Business Development at the Agency for the Development and Management of Small and Medium-Sized Enterprises (ADEPME Senegal), taking care of the financing and upgrading of companies. Since 2009, he has been the Principal Economist at the United Nations Development Program (UNDP), a position he held in Bangui (Central African Republic) from 2009 to 2012 and then in Mali from 2013 up to the present.


Thesis Summary

Le rôle de l’Environnement et du Profil du Manager sur la Performance : le cas des marchés naissants de l’intérim et des TIC au Sénégal.

[The role of the environment and the profile of the manager on performance: the case of the emerging markets of temporary work and ICT in Senegal.]

Small and medium-sized enterprises in Senegal represent more than 90% of the economic fabric. Despite their economic contribution, their closure rate remains very high and premature. The reasons for this can be found in management capacity, difficulties in securing finance and markets, etc. We focused on a particular family of SMEs, namely those operating in the emerging markets, as referred to by Kesting, Lin and Pringle. In particular, we conducted our research in the areas of temporary work and the production of computer solutions and looked at the performance factors of SMEs in these two sectors. Starting with a three-variable model relating the company's performance, its environment and the manager's profile, we used a three-part methodology that included face-to-face interviews with a “core” of managers. This made it possible to better focus our model and to adjust the survey. Then, a larger survey was launched online and finally we built typologies of managers.

This methodology allowed us to achieve our research objective: to understand the factors that determine the performance of the SME in the markets of temporary work and the production of IT solutions.

Our research has shown that, in a context as unorganized as that of emerging markets, (i) the perception of the business environment does have an impact on the company's performance. It is the managers who demonstrate endurance or enthusiasm for the business climate, who perform well in emerging markets.

Additionally, (2) the profile of the entrepreneur (seen from the angle of networking ability) also has an impact on performance. Undecided or pragmatic managers are doing well. Individualist managers find themselves in a situation of fragility. This research has two major implications: first (i) managerial implications at the business model level, in risk management, and corporate strategy in general. Second, (ii) methodological implications for the common thread between face-to-face interviews and online surveys; the templates used that allow us to define the typologies and especially, the solutions developed to solve the problem of small samples and weak data.