BSI Luxembourg ASBL
Château de Wiltz
Professor at the University of Montpellier, he is the managing director of the Fondation nationale pour l’enseignement de la gestion des entreprises (FNEGE) since 2008. As the former President of the Association Française du Marketing (AFM), he participated in the creation of the journal Recherche et Applications en Marketing, where he served as Editor-in-Chief. He is the author of over 90 publications, including Marketing. Fondement et pratiques, whose 4th addition was published by Economica in 2005.