BSI Luxembourg ASBL
Château de Wiltz
Jean-Pierre Helfer, Former Director General of Audencia Nantes and the former president of the Commission d’évaluation des formations et diplômes de gestion (CEFDG), is currently Professor at IAE Paris. As a specialist in marketing and business strategy, he has authored numerous works and articles in these domains. He has notably published Management Stratégie et Organisation, Vuibert, 8th ed., 2010 (with M. Kalika and J. Orsoni) and Marketing, 11th ed., 2009 (with J. Orsoni and J.L. Nicolas).