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Professors Executive DBA/Fatou Diop Sall

Fatou Diop Sall

Fatou Diopp Sall

Dakar
Professor

Fatou is a professor in the Department of Management at Cheikh Anta Diop University’s Ecole Supérieure Polytechnique, where she primarily teaches marketing and consumer behavior. She has been a member of the Centre de Recherche en Gestion de la FASEG (CREGE) and the Centre de Recherche en Gestion de l’ESP since 2009. Her main areas of research are African consumer behavior (cultre and consumption, brand loyalty, product innovation, marketing strategy…), the competitiveness and performance of African SMEs, SME strategies, and supermarket distribution. Her latest article, a collaboration with M.F. Diallo, E. Leroux, and P. Valette-Florence titled “Comportement responsable des touristes: rôle de l’engagement social?”, will appear in the journal Recherche et Applications en Marketing (RAM) in 2015.

Campuses of the Executive DBA