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Professors Executive DBA/Adja Anassé Augustin Anasse

Adja Anassé Augustin Anasse

Adja Anassé Augustin Anasse

Bouaké
Professor

Professor and Dean of the Faculty of Economics and Development at the Université Alassane Ouattara (previously Université de Bouaké), where he teaches strategic marketing, epistemology of management sciences, marketing theory, the marketing mix, new theories of the firm, and the variety of research in management sciences. He is the owner of a doctorate from the University of Rennes 1, the thesis of which dealt with market segmentation in the Ivory Coast. A member of the Centre de Recherche pour le Développement (CRD) at the Université Alassane Ouattara de Bouaké, his current research deals with the producer-distributor relationship in the marketing channel in the Ivory Coast, the permanence of market segments in the face of permanent behavioral changes, the promotion of cell phone providers, and the difference between sellers’ expectations and the realization of these expectations in Ivorian businesses. His latest article, “Arbitrage homogénéité/taille des segments : proposition d’une approche pour les PME africaines”, was published in the journal Management International, 2013, vol. 17, n° 2.

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