Professor of Marketing at the Cheikh Anta Diop University in Dakar (Senegal) and Director of the Laboratory of Research in Marketing and Strategy (LARMS) of the Center for Research in Enterprise and Development of the Department of Management. She works on the culture and behavior of the African consumer, the strategies of African SMEs, innovations in shopping centers, and the orientation – market of African companies. She has published in journals such as: International Business Research, International Review of Commercial Sciences: Marketing & Communication, Management Science, Management & Avenir, Recherche et Application en Marketing and has participated in several juries of theses and conferences like Marketing Trends, Business and Entrepreneurship in Africa, Journées Scientifiques du Marketing, Journées Scientifiques du Tourisme durables…. She is co-author of four chapters in management literature.